The Artist Placement Group (1966 onwards, becoming ‘Organisation and Imagination (O+I)’ in 1989)
http://www.tate.org.uk/learning/artistsinfocus/apg/overview.htm
“The idea of Artist Placement stemmed from a group of UK artists, and was guided by John Latham and initiated by Barbara Steveni, who were experimenting with radical new forms of art. Directed by Steveni, the APG pioneered the concept of art in the social context. From the outset their notion of ‘placement’ acknowledged the marginalised position of the artist and sought to improve the situation. By enabling artists to engage actively in non-art environments, the APG shifted the function of art towards ‘decision-making’.
Acting outside the conventional art gallery system, the APG attempted, through negotiation and agreement, to place artists within industry and government departments. The artist would become involved in the day-to-day work of the organisation and be paid a salary equal to that of other employees by the host organization, while being given the new role of maintaining sufficient autonomy to acting on an open brief. These placements resulted in a variety of artists’ reports, films, photographs, interviews, poetry and art installations. Artists of international repute, such as Keith Arnatt, Ian Breakwell, Stuart Brisley, George Levantis and David Hall, had important placements or early associations with the APG.”
-Tate Learn Online
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